I was in LA doing the standup thing. As I ventured down Ventura Blvd in Studio City, I came upon a shop called Brandy Melville, LA. The store sells clothing to teen and college girls. Garments that make Victoria Secret models look overdressed. Little nothings for the “cool girls.” In the window, propped up on school books, is a sign that reads “You can’t sit with us.” Apparently, it is from the movie Mean Girls. Why not a sign that reads “You’re cool enough to bully?”
I wasn’t offended. I was angry. I have five nieces. I think of the crap some of them have to take for being unique, or smart, or not wearing what everyone else is wearing, or maybe not being able to afford what everyone else can afford. I thought of the teen girl I saw struggling to cross the street, her legs in braces, springs under the heels of her sneakers to propel her forward. Is this sign meant for them?
I called the corporate offices and asked to speak to the owner of the company. Apparently, he doesn’t take calls from uncool people like me. Gloria, that’s her name, told me she has been getting a lot of calls on that sign. Gloria assured me that the store doesn’t sell the sign, they only display it.
No, Brandy Melville isn’t selling the sign, they are selling the notion, the idea that shaming, bullying, and telling other kids “You can’t sit with with us” is “cool.” Well, I think it’s cool to tell everyone I know never to shop there or let their daughters or friends or nieces with developing brains shop there. Their message is clear, and all the books in their window can’t change that. Taking the sign down can. Until then, I hope my message is clear. Brandy Melville LA, sucks.
PS: I emailed the corporate offices but never heard back